Chatbot builder
Create a chatbot flow
Build the exact conversation your visitors have — not free-form AI, but the questions, options, and routing you design. Every answer is captured as a lead.
Start from a template or a blank flow
Choose New chatbot and pick a template for your industry, or build from scratch. Templates include a welcome message and a proven question order you can edit — the fastest way to a polished flow.
Add the questions you want answered
Your flow is a sequence of steps. For each, set:
- The question — what you ask the visitor.
- Answer options — the choices visitors pick from.
- What happens next — the next question, or a lead-capture / booking step.
Keep questions short and your options clear. Most great flows ask 3–6 questions before a booking step.
Builder — question flow
Real EstateWelcome message
SelectBuy · Rent · Visit
SelectBudget & timeline
SelectBook a viewing
SelectRoute the visitor based on their answers
You decide what happens for each answer. For example, a buyer and a seller can be sent down different paths, or a visitor needing a quote gets a lead-capture step while a ready visitor jumps straight to booking. This keeps every conversation on-script and consistent.
Capture the essential lead details
Add a question asking for name (and optionally email or phone). The moment a visitor answers, they're saved as a lead in your CRM — no data lost in chat history.
Add a booking step
When your questions qualify a visitor, route them to a booking step. They pick a time from your real availability and the appointment is created automatically. See Calendar booking for setup.
Preview before you publish
Use the preview pane to run your flow the way a visitor would. Check the wording, options, and ordering feel natural, then publish. You can edit and re-publish anytime — changes go live immediately.